Crooks & Castles
Crooks & Castles has been a pioneer within the streetwear industry for over a decade. The company website needed a more cohesive design layout to showcase their upcoming collection and highlight exclusive news features. Their website had to be more mobile friendly with an enhanced user interface to simplify the user shopping experience
We were asked to refresh the homepage and news sections before the launch of their upcoming collection. The e-commerce portion of their site was built on Shopify, and the news section was built on Wordpress. We needed to adapt the overall design from one platform to the other, making sure the experience between the two presented a seamless transition for improved user functionality. The new layout showcased more of the brand’s lifestyle through the responsive full-screen experience upon arrival to the website. It also provided their customers with a destination to easily access the newest product arrivals as well as the latest news updates about the brand. The redesign of the Crooks & Castles website helped gain new customer traffic and increase online sales respectively.