Soccer is one of the country’s most popular youth sports, and like other sports, it has risks of injury, specifically from improper heading which accounts for more than half of the concussions reported. In response to that, Aerial Training was developed with VICIS and former Seattle Sounder Roger Levesque, to teach young athletes heading and footwork techniques to avoid colliding with the ground or another player when trying to head the ball.
Aerial Training wanted to take a forward-thinking, digital approach to teaching coaches and players proper soccer techniques through instructional video and online playbook resources. Skratchpaper flew to Seattle, WA to film exercises, testimonials and capture drone footage of players movements on the field. The drone footage was used to provide a bird’s eye view of each player's position, movement, and scores. Animation were added on the field to map the play and players location during each exercise. We combined what occurred on screen with instructional voiceover for on-demand coaching. Once completed, we developed a new website on Shopify with a clean and simple interface to share and showcase the new Aerial Training program and techniques.